Psicothema was founded in Asturias (northern Spain) in 1989, and is published jointly by the Psychology Faculty of the University of Oviedo and the Psychological Association of the Principality of Asturias (Colegio Oficial de Psicólogos del Principado de Asturias).
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Psicothema, 2008. Vol. Vol. 20 (nº 4). 623-629

Relationship among values, beliefs, norms and ecological behaviour

Antonio González López and María Amérigo Cuervo-Arango

Universidad de Castilla La Mancha

The present study focuses mainly on the relationship between psychological constructs and ecological behaviour. Empirical analysis links personal values, ecological beliefs, consequences of environmental conditions, denial of ecological obligation, environmental control, personal norms and environment protection behaviour. Survey data from a path analysis of a Spanish sample of 403 individuals were used, showing that ecological beliefs, personal norms and eco-altruistic values have become the main psychological explanatory variables of environment protective behaviour. Ecological beliefs, when measured by the New Ecological Paradigm Scale, affected ecological behaviour decisively. Environmental and altruistic values were shown to be related to moral obligation, and a basic variable to understand behaviour. Personal norm mediated the effects of values and environmental control on ecological behaviour.

Relación entre los valores, creencias, normas y la conducta ecológica. Este estudio se centra en la relación entre variables psicológicas y la conducta ecológica. El análisis empírico conecta valores personales, creencias ecológicas, consecuencias de las condiciones medioambientales, la negación de la obligación ecológica, el control medioambiental, las normas personales y la conducta ambiental. Los resultados obtenidos por medio de análisis de rutas con datos obtenidos en una muestra española de 403 individuos mostraron que las creencias ecológicas, las normas personales y los valores ecoaltruistas se constituyen en las principales variables psicológicas a la hora de explicar la conducta ecológica. Las creencias, medidas con la Escala del Nuevo Paradigma Ecológico, ejercieron el efecto más importante sobre la conducta. Los valores ecológicos y altruistas se relacionaron con la obligación moral. La norma personal actuó como mediadora de los efectos de los valores y del control medioambiental en la conducta ecológica.


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