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Psicothema was founded in Asturias (northern Spain) in 1989, and is published jointly by the Psychology Faculty of the University of Oviedo and the Psychological Association of the Principality of Asturias (Colegio Oficial de Psicólogos del Principado de Asturias).
We currently publish four issues per year, which accounts for some 100 articles annually. We admit work from both the basic and applied research fields, and from all areas of Psychology, all manuscripts being anonymously reviewed prior to publication.

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Psicothema, 2011. Vol. Vol. 23 (nº 3). 433-438




The entrepreneur from a cognitive approach

José C. Sánchez, Tania Carballo and Andrea Gutiérrez

Universidad de Salamanca

The cognitive approach to entrepreneurship is a response to the limitations of the trait approach. Its aim is to explain entrepreneurial behavior through cognitions. The main body of research has studied cognitive elements such as scripts, self-efficacy, cognitive styles and heuristics. Understanding entrepreneurial cognition represents a potential and productive field of research that, to date, has received little attention. In this article, we review and highlight the most important contributions of Cognitive Psychology to the field of entrepreneurship; we point out some of the limitations and suggest new avenues of enquiry.

El emprendedor desde una orientación cognitiva. El enfoque cognitivo del estudio del emprendedor surge como respuesta a las limitaciones de la orientación de los rasgos. Su objetivo es explicar la conducta emprendedora a través de las cogniciones. Entender el pensamiento emprendedor representa un campo de estudio fértil aún no muy explotado. Las principales investigaciones destacan el papel de los scripts, la autoeficacia, los estilos de pensamiento y los heurísticos en la acción de crear una empresa. En este artículo se revisan y se señalan las contribuciones más relevantes de la Psicología cognitiva al campo del emprendimiento, se señalan algunas de las limitaciones y se apuntan nuevas líneas de investigación.

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